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"The college sports landscape is undergoing a significant transformation, with private equity firms seeking to capitalize on the industry's growing revenue. Football programs, in particular, are expected to benefit from the influx of capital, as they generate a significant portion of athletic program revenue. The SEC, which dominates college football ratings, is expected to secure the richest television deal when its current agreement expires. Private equity firms believe they can drive profits higher by reducing expenses while maintaining quality, and schools have an incentive to bring on outside investors to stay competitive."
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