Event JSON
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"kind": 1,
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"r",
"https://www.cnbc.com/2025/02/07/nfl-goes-after-gen-z-fans-by-courting-social-media-content-creators.html"
],
[
"subject",
"NFL goes after Gen Z fans by courting creators on YouTube, Instagram and Snapchat"
],
[
"published_at",
"1738933201"
],
[
"image",
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[
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[
"summary",
"The NFL has been working to increase its appeal to younger generations, and one way it's doing this is by partnering with social media creators. Brands are paying large sums of money for these creators to attend the Super Bowl and post behind-the-scenes content on their social media channels. The NFL is also easing up on restrictions around the use of official league footage by creators on their YouTube channels. This is part of a larger effort to connect with digitally native audiences and increase engagement among Generation Z and Generation Alpha."
]
],
"content": "nostr:nprofile1qyd8wumn8ghj7ctjw35kxmr9wvhxcctev4erxtnwv4mhxqpq82wpnq993qplxz5rgvt9p3jradl33tpk3sduun3amu5eznccvt7q27mumq\nhttps://image.cnbcfm.com/api/v1/image/108098803-1738872529516-IMG_4732.jpeg?v=1738874409\u0026w=1920\u0026h=1080\nHundreds of creators have swarmed New Orleans for Super Bowl 59, getting paid big contracts to make content for brands like Microsoft, Verizon and Nike.\nhttps://www.cnbc.com/2025/02/07/nfl-goes-after-gen-z-fans-by-courting-social-media-content-creators.html",
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