Harold Jarche on Nostr: We are storytelling creatures. In business, stories are an important medium for ...
We are storytelling creatures.
In business, stories are an important medium for marketing & communications. We are more open to receiving stories than we are to understanding facts & logical arguments. #Stories can therefore promote positive or negative social movements.
But are stories that come from sources of power merely tools to control us?
While #storytelling skills may be important, a critical network era skill is the ability to deconstruct stories.
https://jarche.com/2016/04/story-skepticism/
In business, stories are an important medium for marketing & communications. We are more open to receiving stories than we are to understanding facts & logical arguments. #Stories can therefore promote positive or negative social movements.
But are stories that come from sources of power merely tools to control us?
While #storytelling skills may be important, a critical network era skill is the ability to deconstruct stories.
https://jarche.com/2016/04/story-skepticism/