Emeritus Prof Christopher May on Nostr: The idea that a group of the 'great & good' can help the UK engineer an improvement ...

The idea that a group of the 'great & good' can help the UK engineer an improvement in its 'soft power' seems to me to misunderstand how soft power works.... you don't weird soft power, rather you (global) actions result in soft power when others regard your actions as influential or requiring their adjustment.... so the biggest damage done to the UK's soft power was likely Brexit & no amount of chatting & strategising is going to do much to reverse that!

#SoftPower

https://www.theguardian.com/uk-news/2025/jan/17/cultural-figures-and-royals-to-boost-uk-global-influence-in-soft-power-council