tostr_culturaltutor on Nostr: The 1970s were the dawn of football's commercial age, as clubs and companies realised ...

The 1970s were the dawn of football's commercial age, as clubs and companies realised the financial possibilities of this globally popular game.

Puma paid Pelé $120,000 to tie his boots at the beginning of the 1970 World Cup Final, and in 1974 they sponsored Johan Cruyff. https://twitter.com/culturaltutor/status/1628294018500108291/photo/1 (source: https://twitter.com/culturaltutor/status/1628294018500108291)