John Gruber on Nostr: This ad poster for the iMac is utterly perfect. Perfect photo, perfect slogan (the ...

This ad poster for the iMac is utterly perfect. Perfect photo, perfect slogan (the period at the end is key — “Yum” without the period wouldn’t quite play the same way), perfect relative scale and placement of the elements. Even the kerning is perfect — Apple Garamond never looked better or more timeless.