Miguel Afonso Caetano on Nostr: "Just four in ten (41%) of our sample of editors, CEOs, and digital executives say ...
"Just four in ten (41%) of our sample of editors, CEOs, and digital executives say they are confident about the prospects for journalism in the year ahead, with one in six (17%) expressing low confidence. Stated concerns relate to political polarisation, a rise in attacks on the press, and media capture – all of which in combination are seen as significant threats to journalism’s ability to operate freely.
More positively, just over half (56%) say they are confident about their own business prospects, a significant jump on last year’s figure. Many publishers expect traffic boosts amid the expected chaos of a second Trump presidency, others report continuing growth in online subscriptions, while others still think that the rapid growth of unreliable AI-generated content could bring audiences back to trusted media.
Meanwhile, around three-quarters (74%) of our survey respondents say they are worried about a potential decline in referral traffic from search engines this year. Data sourced for this report from analytics provider Chartbeat shows that aggregate traffic to hundreds of news sites from Google search remains stable for now but publishers fear the extension of AI-generated summaries to important news stories. This comes after big falls in referral traffic to news sites from Facebook (67%) and Twitter (50%) over the last two years."
https://reutersinstitute.politics.ox.ac.uk/journalism-media-and-technology-trends-and-predictions-2025
#Media #DigitalMedia #Journalism
More positively, just over half (56%) say they are confident about their own business prospects, a significant jump on last year’s figure. Many publishers expect traffic boosts amid the expected chaos of a second Trump presidency, others report continuing growth in online subscriptions, while others still think that the rapid growth of unreliable AI-generated content could bring audiences back to trusted media.
Meanwhile, around three-quarters (74%) of our survey respondents say they are worried about a potential decline in referral traffic from search engines this year. Data sourced for this report from analytics provider Chartbeat shows that aggregate traffic to hundreds of news sites from Google search remains stable for now but publishers fear the extension of AI-generated summaries to important news stories. This comes after big falls in referral traffic to news sites from Facebook (67%) and Twitter (50%) over the last two years."
https://reutersinstitute.politics.ox.ac.uk/journalism-media-and-technology-trends-and-predictions-2025
#Media #DigitalMedia #Journalism