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"E.l.f. Beauty CEO says company is 'relieved' China tariffs are only 10%"
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"E.l.f. Beauty, a cosmetics manufacturer, has reduced its reliance on Chinese imports by about 20% and has a bigger international business, which may help it navigate the new 10% tariff on Chinese imports. The company's CEO, Tarang Amin, expressed relief that the tariff is not as high as previously feared, but is still considering raising prices to offset the impact on profits. Amin noted that the company raised prices on a third of its items by $1 during the previous tariff increase and saw a good consumer response."
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