Accepted opions nostrich on Nostr: Generative products + generative marketplaces ...
Generative products + generative marketplaces
https://hunterhastings.com/mohammad-keyhani-implications-of-generativity-for-entrepreneurship-and-strategy/
I recently found this article/podcast episode by Hunter Hastings about generative products and generative marketplaces so yesterday I read a bit deeper and I wanted to share some thoughts.
According to Dr M. Keyhani a generative product has four identifying characteristics:Leverage: the product can to be used for various purposes it’s about utility and versatility – looking at the pre-built features of the product.
Adaptability: the product is flexible and can be customised to a broad range of uses – looking at the potential for reconfiguration of the product by users.
Ease of mastery: the product is relatively simple for a broad range of users to pick up and use to positive effect.Transferability: the product allows users to share their innovations openly and build upon one another’s work.
Some examples:
Roblox, Excel, Elder Scrolls 5: Skyrim, Gary’s Mod, VR Chat, Lego, Zapier
Also according to Dr M. Keyhani (with me paraphrasing) a generative marketplace is one where:
User generated innovation is the primary purpose and the structure of the marketplace is built to facilitate that.
The marketplace is designed to match problems and solutions through the actions and behaviour of users, usually without the marketplace owner directing.
Some examples: Amazon, app stores (Google Play, Apple), shopping malls, Twitter/X, NOSTR
For me, the obvious most advantageous implication of generative products and marketplaces is that it shifts the burden of innovation from the entrepreneur to the users, both potentially reducing resource investment and capturing a wider breadth of knowledge and ideation/creativity.
Kind of a holy grail that people are chasing right now is using blockchains to combine generative products and generative marketplaces. On the generative product side we’ve got multiple examples of companies creating GUIs and platforms that allow users to create digital objects (pictures, trees, swords, RC cars).
As for generative markets, at the moment it looks like the GUIs and platforms that allow users to create the products are also allowing users to market and exchange those products.And so far what we’ve seen as the biggest value for users of this is the facilitation of gambling (humans love gambling) and the ability for people who build a reputation to short-sell that reputation.
But what else is possible if we can crack the combination of generative products and generative markets?
One narrative i've heard several times and always been sceptical of is that creating a world like the movie Ready Player One is valuable. Where people can earn a sword in one game and transfer that seemlessly to another.
Will this ever happen? Is it what consumers want? What else can we do if we can combine generative products with generative markets? I don’t know, so I’ll keep reading and thinking about it.
https://hunterhastings.com/mohammad-keyhani-implications-of-generativity-for-entrepreneurship-and-strategy/
I recently found this article/podcast episode by Hunter Hastings about generative products and generative marketplaces so yesterday I read a bit deeper and I wanted to share some thoughts.
According to Dr M. Keyhani a generative product has four identifying characteristics:Leverage: the product can to be used for various purposes it’s about utility and versatility – looking at the pre-built features of the product.
Adaptability: the product is flexible and can be customised to a broad range of uses – looking at the potential for reconfiguration of the product by users.
Ease of mastery: the product is relatively simple for a broad range of users to pick up and use to positive effect.Transferability: the product allows users to share their innovations openly and build upon one another’s work.
Some examples:
Roblox, Excel, Elder Scrolls 5: Skyrim, Gary’s Mod, VR Chat, Lego, Zapier
Also according to Dr M. Keyhani (with me paraphrasing) a generative marketplace is one where:
User generated innovation is the primary purpose and the structure of the marketplace is built to facilitate that.
The marketplace is designed to match problems and solutions through the actions and behaviour of users, usually without the marketplace owner directing.
Some examples: Amazon, app stores (Google Play, Apple), shopping malls, Twitter/X, NOSTR
For me, the obvious most advantageous implication of generative products and marketplaces is that it shifts the burden of innovation from the entrepreneur to the users, both potentially reducing resource investment and capturing a wider breadth of knowledge and ideation/creativity.
Kind of a holy grail that people are chasing right now is using blockchains to combine generative products and generative marketplaces. On the generative product side we’ve got multiple examples of companies creating GUIs and platforms that allow users to create digital objects (pictures, trees, swords, RC cars).
As for generative markets, at the moment it looks like the GUIs and platforms that allow users to create the products are also allowing users to market and exchange those products.And so far what we’ve seen as the biggest value for users of this is the facilitation of gambling (humans love gambling) and the ability for people who build a reputation to short-sell that reputation.
But what else is possible if we can crack the combination of generative products and generative markets?
One narrative i've heard several times and always been sceptical of is that creating a world like the movie Ready Player One is valuable. Where people can earn a sword in one game and transfer that seemlessly to another.
Will this ever happen? Is it what consumers want? What else can we do if we can combine generative products with generative markets? I don’t know, so I’ll keep reading and thinking about it.