Marcel Waldvogel on Nostr: Don't waste time an a boring Mission Statement. Use an Origin Story instead. "An ...

Don't waste time an a boring Mission Statement. Use an Origin Story instead.

"An origin story explains how your company came to be. If executed correctly, it does something a mission statement rarely does: It communicates a company’s values and fosters a bond with the consumer."
#MissionStatement #OriginStory #Mission
https://www.fastcompany.com/91169371/mission-statement-origin-story-leader-company-danny-brooks-starbucks-ideo-patagonia