Matthew Sheffield on Nostr: By my count, there have been quite a few right-wing rebranding efforts: ■ 1950s, ...

By my count, there have been quite a few right-wing rebranding efforts:

■ 1950s, William F. Buckley (sybaritic pretend intellectual)
■ 1970s, Ronald Reagan "morning in America"
■ 1980s, Bush 41 "kinder & gentler"
■ 1990s, Newt Gingrich, "contract with America"
■ 2000s, Bush 43, "compassionate conservatism"
■ 2009, Tea Party "independents"
■ 2014, the alt-right
■ 2016, Trump's fake populism
■ 2018, Intellectual Dark Web