Chris Trottier on Nostr: Meta is now using AI-generated profiles to drive up “engagement” on Facebook and ...
Meta is now using AI-generated profiles to drive up “engagement” on Facebook and Instagram.
Now why would they do this?
Well, for one thing, organic engagement on both those platforms is dead—and it’s been dead for awhile. And now they’re stuck in a loop where influencers aren’t talking to people—they’re talking to algorithms.
So what about the 98% of users who aren’t influencers? Well, most of their content gets stuck in a void with no engagement. And this drives down satisfaction. Why post your breakfast to Instagram if no one sees it?
Therefore, Meta needs to build the illusion of engagement to satiate that need for connection. And Zuckerberg assumes most people will be satisfied with bot interaction.
But what I suspect is that this will lead to a diminishment of trust on those platforms.
https://www.rollingstone.com/culture/culture-news/meta-ai-users-facebook-instagram-1235221430/
Now why would they do this?
Well, for one thing, organic engagement on both those platforms is dead—and it’s been dead for awhile. And now they’re stuck in a loop where influencers aren’t talking to people—they’re talking to algorithms.
So what about the 98% of users who aren’t influencers? Well, most of their content gets stuck in a void with no engagement. And this drives down satisfaction. Why post your breakfast to Instagram if no one sees it?
Therefore, Meta needs to build the illusion of engagement to satiate that need for connection. And Zuckerberg assumes most people will be satisfied with bot interaction.
But what I suspect is that this will lead to a diminishment of trust on those platforms.
https://www.rollingstone.com/culture/culture-news/meta-ai-users-facebook-instagram-1235221430/