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2023-12-11 02:15:23

Nuice Media :verified: on Nostr: Yooo, this is nuts! TikTok and Tokopedia have agreed to a comprehensive partnership ...

Yooo, this is nuts!

TikTok and Tokopedia have agreed to a comprehensive partnership in which TikTok Shop and Tokopedia will operate under the Tokopedia corporation controlled by TikTok Indonesia. The TikTok Shop inside the TikTok app will be run by Tokopedia. You get that?

Let’s try that again. TikTok Shop will return to the TikTok app in Indonesia, operated by Tokopedia but TikTok will assume control of the Tokopedia company, which is part of the GoTo corporation.

The ByteDance company will be investing more than $1.5 billion into the long term strategic partnership.

Basically GoTo is handing off Tokopedia to TikTok for $1.5 billion without actually ceding ownership and the GoTo corp will focus on Gojek and its subsidiary or affiliated companies.

https://newsroom.tiktok.com/in-id/goto-dan-tiktok-sepakati-kemitraan-strategis-e-commerce-untuk-mendorong-kemajuan-umkm-indonesia

#Indonesia #News #TikTok #Ecommerce
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