Stevan on Nostr: The power of modern mythology, and the "traditional Ploughman's Lunch"? Stop at ...
The power of modern mythology, and the "traditional Ploughman's Lunch"? Stop at virtually any pub, and you can have bread, cheese and pickles, as ploughmen have eaten for centuries.
Except...
It turns out that the Cheese Board in 1960 realised people were eating everything except what they had to offer - cheddar. So they got hold of the advert agency J Walter Thompson, who reasoned that pubs didn't want to cook lunches, and they simply invented the "traditional" ploughman's lunch.
2/...
Except...
It turns out that the Cheese Board in 1960 realised people were eating everything except what they had to offer - cheddar. So they got hold of the advert agency J Walter Thompson, who reasoned that pubs didn't want to cook lunches, and they simply invented the "traditional" ploughman's lunch.
2/...