cpknerr on Nostr: In the spirit of keeping you all up to date with what I'm working on in the ...
In the spirit of keeping you all up to date with what I'm working on in the #permaculture #nursery, I wanted to switch it up a bit and talk business, specifically, advertisements: What the ads look like and what they are doing.
My goal was to sell some plants with berries on them, to show that they will give you berries this year.
The next ad (Early Summer rather than Late Spring) will hopefully have ripe berries!
Here is my ad: <BEGIN AD>
Plant Your Berry Garden Now: Final Spring Sale on Blueberry, Blackberry, Strawberry, and Raspberry Plants!
Don't miss out another year! Come now and get some plants so you can enjoy fresh, home-grown berries from your backyard in just a few weeks.
These blueberry, blackberry, strawberry, and raspberry plants need to be in the ground in the next couple of weeks. Act fast so you can choose from our selection of plants with berries ready for this year!
I checked the big box stores, and berry plants this year are $15 each. Honestly, they don’t look too hot.
Why pay that when you can get ours for just $10 each, or even better, 3 for $25? The exception is strawberries, which are cheaper: 6 plants for $10.
Invest in your garden this year and enjoy the rewards for years to come! These berry plants will pay for themselves with delicious, fresh berries in just a year or two. Plus, they're easier to care for than most vegetables and come back year after year, making them a perfect addition to any garden.
And if you have a problem with any of our plants in the next year, just bring them back and get a new plant.
We have different varieties of each plant to keep you in berries from mid-June until frost.
Arrange a time to come by and pick out your plants today… limited stock available. We’re open by appointment in Scottsville, NY. Please DM or text me for more information!
<END AD>
I'm trying to use the 4U's framework for copywriting.
(From ChatGPT): The 4U's of copywriting are a framework used to create compelling and effective marketing copy. They are:
Urgency: This creates a sense of urgency that motivates the audience to act quickly. Phrases like "limited time offer" or "while supplies last" are common examples. (i.e. Plants need to go in the ground in the next few weeks)
Uniqueness: This highlights what makes your product, service, or offer different and better than the competition. It emphasizes the unique selling points that set you apart. (Cheap plants - $10)
Ultra-Specificity: This involves being very specific about the benefits, features, and outcomes of your product or service. Clear and detailed information helps build trust and credibility. (Specific about our pricing)
Usefulness: This focuses on how the product or service will be useful to the audience, solving their problems or fulfilling their needs. It highlights the practical benefits and advantages. (Plants will pay for themselves in a few years).
I posted the ad to Nextdoor, Craigslist, and Facebook.
Facebook got by far the most number of replies (and the most number of questions) Most people are interested in 1-3 plants.
Craigslist has always had fewer customers, but less "handholding" and they tend to get a lot of plants. They are looking for a deal.
Nextdoor is like a mini-facebook: Not a lot of plants wanted, questions, but closer neighbors it seems.
Hope this helps! Any critique/comments welcome: Would you buy plants with this ad?
#grownostr #plantstr #gardening #propagation #nursery #marketing #business
My goal was to sell some plants with berries on them, to show that they will give you berries this year.
The next ad (Early Summer rather than Late Spring) will hopefully have ripe berries!
Here is my ad: <BEGIN AD>
Plant Your Berry Garden Now: Final Spring Sale on Blueberry, Blackberry, Strawberry, and Raspberry Plants!
Don't miss out another year! Come now and get some plants so you can enjoy fresh, home-grown berries from your backyard in just a few weeks.
These blueberry, blackberry, strawberry, and raspberry plants need to be in the ground in the next couple of weeks. Act fast so you can choose from our selection of plants with berries ready for this year!
I checked the big box stores, and berry plants this year are $15 each. Honestly, they don’t look too hot.
Why pay that when you can get ours for just $10 each, or even better, 3 for $25? The exception is strawberries, which are cheaper: 6 plants for $10.
Invest in your garden this year and enjoy the rewards for years to come! These berry plants will pay for themselves with delicious, fresh berries in just a year or two. Plus, they're easier to care for than most vegetables and come back year after year, making them a perfect addition to any garden.
And if you have a problem with any of our plants in the next year, just bring them back and get a new plant.
We have different varieties of each plant to keep you in berries from mid-June until frost.
Arrange a time to come by and pick out your plants today… limited stock available. We’re open by appointment in Scottsville, NY. Please DM or text me for more information!
<END AD>
I'm trying to use the 4U's framework for copywriting.
(From ChatGPT): The 4U's of copywriting are a framework used to create compelling and effective marketing copy. They are:
Urgency: This creates a sense of urgency that motivates the audience to act quickly. Phrases like "limited time offer" or "while supplies last" are common examples. (i.e. Plants need to go in the ground in the next few weeks)
Uniqueness: This highlights what makes your product, service, or offer different and better than the competition. It emphasizes the unique selling points that set you apart. (Cheap plants - $10)
Ultra-Specificity: This involves being very specific about the benefits, features, and outcomes of your product or service. Clear and detailed information helps build trust and credibility. (Specific about our pricing)
Usefulness: This focuses on how the product or service will be useful to the audience, solving their problems or fulfilling their needs. It highlights the practical benefits and advantages. (Plants will pay for themselves in a few years).
I posted the ad to Nextdoor, Craigslist, and Facebook.
Facebook got by far the most number of replies (and the most number of questions) Most people are interested in 1-3 plants.
Craigslist has always had fewer customers, but less "handholding" and they tend to get a lot of plants. They are looking for a deal.
Nextdoor is like a mini-facebook: Not a lot of plants wanted, questions, but closer neighbors it seems.
Hope this helps! Any critique/comments welcome: Would you buy plants with this ad?
#grownostr #plantstr #gardening #propagation #nursery #marketing #business