ChipTuner on Nostr: Yup, and I don't think it's uncommon for about 5-7% of a sale to be spent on ad-spend ...

Yup, and I don't think it's uncommon for about 5-7% of a sale to be spent on ad-spend since 2022, I think its probably much higher for larger companies. In my experience, you need to be working with minimum of 30% margin on products to cover that an make a 5-8% slim profit accounting for cc fees, hosting, taxes, shipping miscalculations and so on (physical products of course). When 2022 hit the company I worked for saw drops from average 30% to 20% or even lower margins on resale, at high quantities. We just ended up dropping anything that was less than 20% and stopped advertising anything less than 25%.