feeds.macrumors.com / MacRumors

npub16fa…r483

2024-11-19 16:09:46

Apple Further Expanding Into Ads, Now Directly Selling Ads in News App

feeds.macrumors.com (nprofile…kw3p)

Apple has started directly selling ads shown in the Apple News app, according to Axios. The report said that Apple News publishers will receive a 70% cut of the revenue from ads sold by Apple within their articles, and added that publishers will continue to receive 100% of the revenue from in-article ads that they sell themselves. Apple has been gradually expanding its advertising efforts over the past few years. For example, it started selling ads within the main "Today" tab in the App Store in 2022, allowing developers to promote their app to a wider audience. Apple selling ads directly within the Apple News app could further boost its services revenue. More details about the placement of ads in the Apple News app can be found in the Axios report.Tag: Apple NewsThis article, "Apple Further Expanding Into Ads, Now Directly Selling Ads in News App" first appeared on MacRumors.comDiscuss this article in our forums
https://www.macrumors.com/2024/11/19/apple-now-directly-selling-ads-in-news-app/

Author Public Key

npub16fatcz9xw5tsye9850k6jd657fh5n2rn582p08lmcfs6lawcxjzsh8r483

Seen on

wss://articles.layer3.news

Show more details

Published at

2024-11-19 16:09:46

Kind type

1 Short Text Note

Event JSON

{ "id": "a9fcb7f9d846d9bb1f53a8bbd81132d64e4e47202d1816003d964082aab5c0f3", "pubkey": "d27abc08a675170264a7a3eda93754f26f49a873a1d4179ffbc261aff5d83485", "created_at": 1732032586, "kind": 1, "tags": [ [ "r", "https://www.macrumors.com/2024/11/19/apple-now-directly-selling-ads-in-news-app/" ], [ "subject", "Apple Further Expanding Into Ads, Now Directly Selling Ads in News App" ], [ "published_at", "1732032467" ], [ "image", "https://images.macrumors.com/article-new/2020/05/apple-news-banner.png" ], [ "p", "d27abc08a675170264a7a3eda93754f26f49a873a1d4179ffbc261aff5d83485", "wss://articles.layer3.news" ], [ "imeta", "url https://images.macrumors.com/article-new/2020/05/apple-news-banner.png" ], [ "t", "mainstream:perspective" ], [ "summary", "Apple has expanded its advertising efforts by starting to sell ads directly within its Apple News app. Publishers will receive a 70% cut of the revenue from ads sold by Apple, and will continue to receive 100% of the revenue from in-article ads they sell themselves. This move could further boost Apple's services revenue." ] ], "content": "nostr:nprofile1qyd8wumn8ghj7ctjw35kxmr9wvhxcctev4erxtnwv4mhxqpq6fatcz9xw5tsye9850k6jd657fh5n2rn582p08lmcfs6lawcxjzs54kw3p\nhttps://images.macrumors.com/article-new/2020/05/apple-news-banner.png\nApple has started directly selling ads shown in the Apple News app, according to Axios. The report said that Apple News publishers will receive a 70% cut of the revenue from ads sold by Apple within their articles, and added that publishers will continue to receive 100% of the revenue from in-article ads that they sell themselves. Apple has been gradually expanding its advertising efforts over the past few years. For example, it started selling ads within the main \"Today\" tab in the App Store in 2022, allowing developers to promote their app to a wider audience. Apple selling ads directly within the Apple News app could further boost its services revenue. More details about the placement of ads in the Apple News app can be found in the Axios report.Tag: Apple NewsThis article, \"Apple Further Expanding Into Ads, Now Directly Selling Ads in News App\" first appeared on MacRumors.comDiscuss this article in our forums\nhttps://www.macrumors.com/2024/11/19/apple-now-directly-selling-ads-in-news-app/", "sig": "f9b5de99abf1eefdac0a9a02a56e27ad6c0ce6ff650f52b0c2c21609df696298da0de087bac7f86908a23def78cd3d92d4fcfab59abba75881a6598af848bb8b" }