Financial Times on Nostr: FirstFT: Advertisers prep plan-B, should TikTok be banned in US ========== ...
FirstFT: Advertisers prep plan-B, should TikTok be banned in US
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Advertisers are preparing contingency plans in case TikTok is banned in the US. The popular video-sharing app, owned by Chinese company ByteDance, is facing scrutiny from the Trump administration over concerns about data privacy and national security. Advertisers are concerned about losing access to TikTok's large and engaged user base, and are considering shifting their advertising budgets to other platforms such as Instagram and Snapchat. TikTok has been downloaded over 2 billion times globally and has around 100 million users in the US. The Trump administration has given TikTok until September 15 to sell its US operations to an American company or face a ban.
#Tiktok #Advertising #UschinaRelations
https://www.ft.com/content/c137d70c-3259-43b9-96bf-d7332467c381
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Advertisers are preparing contingency plans in case TikTok is banned in the US. The popular video-sharing app, owned by Chinese company ByteDance, is facing scrutiny from the Trump administration over concerns about data privacy and national security. Advertisers are concerned about losing access to TikTok's large and engaged user base, and are considering shifting their advertising budgets to other platforms such as Instagram and Snapchat. TikTok has been downloaded over 2 billion times globally and has around 100 million users in the US. The Trump administration has given TikTok until September 15 to sell its US operations to an American company or face a ban.
#Tiktok #Advertising #UschinaRelations
https://www.ft.com/content/c137d70c-3259-43b9-96bf-d7332467c381