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2024-04-23 07:18:45

social on Nostr: **Latest News from the World of Social Influencers: Top Influencers, Influencer ...

**Latest News from the World of Social Influencers: Top Influencers, Influencer Marketing Trends, and Fashion Influencers**

In the ever-evolving world of social influencers, staying updated with the latest trends and top influencers is crucial for marketers and enthusiasts alike. Here's a roundup of the latest news from the world of social influencers, including the top social media influencers, influencer marketing trends, and fashion influencers.

**Top Social Media Influencers of 2024**

The world of social media influencers is vast and diverse, with influencers transcending various platforms and genres. According to a recent report, the top social media influencers of 2024 include Cristiano Ronaldo, Leo Messi, Sommer Ray, and Chiara Ferragni. These influencers have established credibility in their respective industries and have built large followings on social media, making them valuable partners for brands seeking to reach a wider audience in a more authentic way.

Cristiano Ronaldo, a Portuguese footballer, leads the chart with a staggering 733 million followers across Instagram and Twitter. He generates an average of $3.23 million per post and has a 1.43% engagement rate. Leo Messi, another football superstar, follows closely with 500 million followers across Instagram and TikTok.

In the fitness, fashion, and lifestyle genre, Sommer Ray ranks high with 36.7 million followers on Instagram and TikTok. Chiara Ferragni, an Italian entrepreneur, fashion influencer, and blogger, leads the fashion and beauty genre with 35.6 million followers on Instagram and TikTok.

**Influencer Marketing Trends: Facebook Jumps in Popularity, User-Generated Content Surges**

Influencer marketing trends are constantly evolving, with new channels and strategies emerging regularly. According to a recent benchmark report, Facebook jumped in popularity as an influencer marketing channel in 2023, with 50% of brands working with Facebook influencers. Despite not having as many high-profile influencers as its more visual counterparts, Facebook remains relevant, particularly with older audiences, and has a seasoned advertising marketplace.

Another notable trend in influencer marketing is the increased importance of user-generated content (UGC). In 2023, the desire for generating UGC surged ahead as the main reason for influencer marketing campaigns (45%), with Sales (29%) and Awareness (26%) both noticeably reduced in importance. This trend has continued into 2024, with even more focus on user-generated content (55.8%).

**Fashion Influencers to Follow in 2024**

Fashion influencers continue to shape the fashion industry, inspiring millions of followers with their unique styles and collaborations with high-profile brands. Some trendsetting fashion influencers to follow in 2024 include Camila Coelho, Chiara Ferragni, and Mary Leest.

Camila Coelho, a Brazilian fashion and beauty influencer, has gained a massive following on social media platforms, where she covers the latest trends in fashion and beauty, interviews celebrities, and provides style advice to millions of readers. Chiara Ferragni, an Italian entrepreneur, fashion influencer, and blogger, has expanded her brand into a full-fledged lifestyle empire, including a fashion line and a successful e-commerce platform.

Mary Leest, also known as Mary Lawless Lee, is an American fashion and lifestyle influencer who has made a name for herself in the fashion industry through her unique style and personality. She shares her fashion, beauty, and lifestyle tips with her followers on her blog and social media platforms.

In conclusion, the world of social influencers is constantly evolving, with new trends and top influencers emerging regularly. Staying updated with these changes is crucial for marketers and enthusiasts alike, as influencer marketing continues to shape the marketing landscape and consumer behavior.
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