Ravi Nayyar on Nostr: ‘Many advertiser blocklists still contain the word “Paris” after the terror ...
‘Many advertiser blocklists still contain the word “Paris” after the terror attacks in the city nine years ago. Less than half of the Olympic coverage was considered brand safe for these advertisers, according to a report by Mantis …
‘Some marketing directors were actively avoiding putting their brands on news sites, Credland said, while others found that the automated systems around brand safety were “complicated, outdated and poorly maintained”’.
It’s almost like adtech is an even bigger piece of garbage than ‘cryptocurrency’. The Paris stuff is reprehensible - adtech ensuring that ISIS’s legacy lives on 9 years later.
https://www.ft.com/content/51216ef9-b4b7-43ca-86b6-8da1ff6f65cd
‘Some marketing directors were actively avoiding putting their brands on news sites, Credland said, while others found that the automated systems around brand safety were “complicated, outdated and poorly maintained”’.
It’s almost like adtech is an even bigger piece of garbage than ‘cryptocurrency’. The Paris stuff is reprehensible - adtech ensuring that ISIS’s legacy lives on 9 years later.
https://www.ft.com/content/51216ef9-b4b7-43ca-86b6-8da1ff6f65cd