Andy Carolan :prami: on Nostr: ...
https://www.veganfoodandliving.com/news/hellmanns-plant-based-mayonnaise-rebranded-vegan/
This is an interesting example of green nudging. The word "Vegan" does indeed carry a lot of baggage that some people shy away from. If you label the same “Vegan” product as “Plant Based”, there is often less resistance.
#Vegan #GreenNudging #PlantBased
This is an interesting example of green nudging. The word "Vegan" does indeed carry a lot of baggage that some people shy away from. If you label the same “Vegan” product as “Plant Based”, there is often less resistance.
#Vegan #GreenNudging #PlantBased