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2024-12-15 11:53:05

Neil Brown on Nostr: The UK's Information Commissioner's Office is taking a tough stance on unsolicited ...

The UK's Information Commissioner's Office is taking a tough stance on unsolicited direct marketing calls.

It says that one organisation:



made 4,376,037 unsolicited direct marketing calls to numbers that had been registered to the Telephone Preference Service, and that the true scale of the contravention would be even greater than that


spoofed its outbound phone number by presenting over 1,000 different telephone numbers on calls


deliberately tried to conceal its actions as well as ceasing to cooperate with the ICO.

It did not identify any mitigating factors, and so fined the organisation 4p (£0.04) for each unsolicited direct marketing call that it made, reduced to 3p per call if they pay by 6 January 2025.

Definitely not a cost of doing business!

https://ico.org.uk/media/action-weve-taken/mpns/4032080/breathe-services-mpn-202412.pdf
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