Kenny Smith on Nostr: $7.8 billion is a lot of reasons for #ESPN to be aggressive with their #streaming ...

$7.8 billion is a lot of reasons for #ESPN to be aggressive with their #streaming strategies.
“ESPN has signed a six-year extension worth $7.8 billion to remain the sole #TV partner for the #NCAA's top football playoff tournament, ESPN chief Jimmy Pitaro told Sara Fischer during Axios' What's Next Summit on Tuesday.
“The new deal keeps the College Football Playoff on ESPN through the 2031-32 season.”

#cfb

https://www.axios.com/2024/03/19/espn-college-football-playoff-tv-deal