Flipboard Tech Desk on Nostr: Has Spotify’s loyal user base given it the confidence to raise its prices for the ...
Has Spotify’s loyal user base given it the confidence to raise its prices for the second time in a year?
According to research firm Antenna, Spotify’s listeners are the least likely to cancel among any of the major video or audio streaming services in the U.S., with its growth and cancellation rates “much, much better” than its peers, reports Bloomberg (npub1zwy…lmv4).
While overall subscriber growth is slowing across all streaming services, last year Spotify managed to produce its best year of user growth and second-best year of subscriber growth. Can it sustain that and keep its subscriber base engaged at its new prices?
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#Spotify #Streaming #Music #Tech
According to research firm Antenna, Spotify’s listeners are the least likely to cancel among any of the major video or audio streaming services in the U.S., with its growth and cancellation rates “much, much better” than its peers, reports Bloomberg (npub1zwy…lmv4).
While overall subscriber growth is slowing across all streaming services, last year Spotify managed to produce its best year of user growth and second-best year of subscriber growth. Can it sustain that and keep its subscriber base engaged at its new prices?
https://flip.it/cxgnLJ
#Spotify #Streaming #Music #Tech